LEVI'S BOYS

APPAREL + GRAPHIC DESIGN/ ORIGINAL GRAPHICS + LAYOUT/ This was a project submission to Levi's Kids Graphic Design team to expand and explore the t-shirt design concepts incorporating their updated batwing logo. I followed the directive from Michael Johnson, the senior graphic designer, and was responsible for developing the concepts and color story, using the original artwork for the t-shirt prints. The approach I took in this project began with a curiosity-driven exploration of the world around us. I developed a series of original artworks using basic colors and playful shapes to convey relatable stories through a fun and engaging print layout. Developed the limited edition product line, with the focus on original graphics and color theme.