LOTUS DECK

360 BRAND + LOGO DESIGN/ PRODUCT DEVELOPMENT & GRAPHIC DESIGN/ Designed 52 face cards portraying everyday women with a specific color story for each asana to further body, ethnic, and age inclusivity - with a detailed market exposure plan (online, B2B, B2C). The goal was to create a unique and memorable visual identity that will help the company stand out in a crowded market and appeal to its target audience. I came up with the original concept and digitally illustrated the entire deck.